ONCHAIN.FM · BRAND KITONCHAIN.FM
ONCHAINFM
Logo files, colors, type and the rules for using them. For press, partners and guests of the show.
DOWNLOAD THE KIT · ZIP · 450 KBSINGLE FILES
01 · ABOUT

A media network for the people moving capital markets onchain

A weekly live show, a weekly letter and short series, presented by Fairmint. When you describe us, use the text below as written.

BOILERPLATE

Onchain.FM is a media network for the people moving capital markets onchain. It runs a weekly live show, Onchain.FM Live, a weekly letter, The Wire, and short series. Onchain.FM is presented by Fairmint and was formerly RWAdesk.

Websiteonchain.fm
TaglineWall Street is moving onchain. Tune in.
FormerlyRWAdesk. Write "Formerly RWAdesk" or "RWAdesk is now Onchain.FM".
Press[press email]
02 · NAME

Write it Onchain.FM

The dot in the name echoes the pictogram in the logo. In all-caps settings, ONCHAIN.FM. Lowercase only inside URLs and handles.

Onchain.FMUSE
ONCHAIN.FMUSE
OnchainFMAVOID
Onchain FMAVOID
OnChain.fmAVOID
Onchain.fmAVOID
Show names
Onchain.FM Live · The Wire · The Fundraisers · I Got Accelerated · The Backers · The Bell
Fairmint credit"Presented by Fairmint." Never "by Fairmint" or "a Fairmint product".
In a sentence"On Onchain.FM Live", "in The Wire", "Onchain.FM reported". The name never takes an article: not "the Onchain.FM".
04 · COLOR

Ink and paper do the work

Three colors. Red is a signal, never a surface: it appears in the pictogram's center dot and in the LIVE tag when a show is on air. Nothing else is red.

Ink#0B0B0C
RGB 11 11 12
Backgrounds, text
Paper#F4F4F2
RGB 244 244 242
Backgrounds, text on ink
Signal red#FF3B2F
RGB 255 59 47
The pictogram dot and the LIVE tag. Never a block, button or background
05 · TYPE

Two free families

Archivo for headlines and text, IBM Plex Mono for labels, times and dates. Both are free on Google Fonts: Archivo and IBM Plex Mono.

DISPLAY
Archivo Expanded 800
Tune in at noon
HEADING
Archivo 700
One founder, one real raise.
BODY
Archivo 400, 16 to 18 px
The people moving capital markets onchain, every week.
LABEL
IBM Plex Mono 500, caps
WED · 12:00 ET · LIVE EVERY WEEK